As you will recall from Newsletter Issue #3, the 31st Annual Big East Powersports Show was held earlier this month in Syracuse, N.Y. There was no better time, then, to catch up with longtime show guru — and longtime former colleague! — Mark Rosacker for a recap of the event that was held at the New York State Fairgrounds Expo Center.

Fistfuls of dealers stepped up to either sell tickets to the show at their dealerships, or work the OEM booths. Simply put, leads were generated and units were sold.

Check out PowersportsDealerShowcase Session #2 to hear from Mark on a variety of topics, from the show itself to dealer support to a newly launched ride that was based from the show and hosted by editor Greg Drevenstedt and the crew at Rider Magazine. Of course, I didn't let Mark get away without snowmobile season prospectus.

Speaking of the Big East Show, congrats also to another longtime former colleague, John Prusak, on his new role in marketing and communications with Arctic Cat after 30-plus years in publishing magazines for powersports enthusiasts. He steered plenty of folks to dealership doors to check out the latest and greatest machines as part of his efforts. Of course, John's International Snowmobile Hall of Fame induction (Class of 2020) came for his content creation efforts with SnowGoer magazine.